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INTRODUCTION TO ODDS BOOST OFFERS

Bookmakers have various names for ‘boosted odds’ offers. Common names for this type of matched betting offer include price boost, profit boost, winnings boost, double winnings boost and enhanced odds specials.

Despite the differences in name they all actually refer to the same thing – the odds at the bookmaker being ‘boosted’ to a higher amount than what they were.

For example from original odds of 2.0 to boosted odds of 3.0.

Boosts are one of our favourite offer types in matched betting.

Why? Well arguably they are even simpler to do than Bet and Get Offers as they only involve one matched betting calculator and one set of matched bets for us to guarantee ourselves a quick and tidy profit.

Although bookmakers rarely give out boosts as new customer offers, they instead regularly give them out as existing customer offers. This is why it is so is important to appear to be a good customer. This is especially important with William Hill – who provide some kind of odds boost that we can do matched betting on almost every single day!


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ODDS BOOST OFFERS GENERAL STRATEGY GUIDE

IMPORTANT! For all boost types you will only need to use the Qualifying Bet Calculator (i.e. you don’t need to use the Profit Bet Calculator at all).

To do any type of boost you will always still back at the bookmaker and lay at the exchange. This is the same as you would when doing any type of matched betting.

We categorize odds boosts into three types. The first type are BOOKMAKER-APPLIED ODDS BOOSTS. The second type are SELF-APPLIED ODDS BOOSTS. The third type are SMALL GENERAL ODDS BOOSTS.

What’s the difference?

Well Bookmaker-Applied Odds Boosts are where the bookmakers themselves provide a boost on a specific outcome. For example, they will promote an offer saying they have boosted the odds on Arsenal, Chelsea and Crystal Palace all to win from 4.0 to 6.0. Or they have boosted the odds on the horse named ‘Wild Dog’ to win from 5.5 to 7.0.

A Self-Applied Odds Boost on the other hand is where we are provided with a ‘boost token’ in our betslip which we can use on any bet we choose. (Sometimes there are restrictions. For example, that the boost needs to be used on football). These boost tokens can vary from a 25% boost token all the way up to a 100% boost token. We can only really guarantee ourselves a profit when odds are boosted by 25% or more.

This brings us to the Small General Boosts. Sometimes bookmakers such as Ladbrokes and William Hill give out small boosts that just boost the odds just slightly (i.e. less than a 25% boost). These types of boost can’t really be used to extract a profit. These boosts can instead be used for fake mug betting to make our small losses even smaller.


ODDS BOOST TYPE 1: BOOKMAKER-APPLIED ODDS BOOSTS

(Skip to Self-Applied Odds Boosts; or Skip to Small General Odds Boosts)

These refer to odds boosts where the bookmaker defines the boost on a specific outcome.

For example, the bookmaker is promoting an offer to boost the odds of 3.00 on Manchester United to win the game 2-0 to odds of 4.00. They state that we can bet up to £20 on this boost. 

With this kind of boost we can quickly make ourselves a profit in less than 5 minutes – IF the lay odds at the exchange make it worthwhile doing.

How do we check if the lay odds for the boost are any good?

All we need to do is use our Qualifying Bet Matched Betting Calculator, and make sure we type in the BOOSTED odds into the ‘back odds at the bookmaker section’.

We then go to Smarkets and find the lay odds and type them into our calculator as normal.

If the boost is a good one the Qualifying Bet Calculator will show you that placing these two bets will now actually make you a guaranteed profit rather than a loss. This is because the odds are substantially higher at the bookmaker than at the exchange (which is opposite to normal!).

A QUICK EXAMPLE OF A BOOKIE-APPLIED ODDS BOOST

Don’t believe us? Let’s look at an example. So the ORIGINAL odds for Manchester United to win 2-0 (in the correct score market) were 3.0 at the bookmaker. At Smarkets (the betting exchange) we can find lay odds against the score 2.0 of 3.05. We can bet a maximum of £20 at the bookmaker. Let’s input all this into our Qualifying Bet Calculator:

Boosted Odds Offers

So, using the original odds we would incur a small loss of -0.59 p if we did this bet. As is the usual with a Qualifying Bet.

However we are not actually doing a Qualifying Bet, we are doing a Bookmaker-applied Boost.

So, we actually know the bookmaker has BOOSTED the odds for Manchester United to win 2-0 to odds of 4.0. So now we need to update the back odds in the Qualifying Bet Calculator from the original odds of 3.0 to the boosted odds of 4.0. Let’s see what happens:

Boosted Odds Offers

The Qualifying Loss is no longer a loss but a profit of £5.88 instead!!!

This profit is guaranteed no matter the outcome of the game either! So we can quickly take advantage of this odds boost and make an instant profit, just because the back odds at the bookmaker are now much higher than the lay odds at the exchange.

Great isn’t it? and so simple! We make a guaranteed profit here without even being given a free bet! #lovematchedbetting.

WHAT TO DO WITH A BOOKMAKER-APPLIED ODDS BOOST WHEN…

If when you put the boosted odds in your calculator and it doesn’t give you a decent profit you can instead choose to not do it at all, use it to do a fake mug bet (see odds boost type 3), or you can also consider an under-laying strategy for potential profit (intermediate to advanced matched betting).

(You can see an example of under-laying in Strategy 2 of a boost reload offer explained here).

How do you decide whether the bookmaker-applied odds boost is worthwhile doing though?

Well you have to weigh up profit made vs liability that is required. If the boost is going to make you £5 and is only going to need £50 in liability at the exchange, we would do it. If the boost is going to make you £5 but will require £100 in liability we probably wouldn’t haven’t bothered doing it as beginner’s when we only had a couple of hundred quid available in Smarkets (if you a larger balance in Smarkets built up like we have now, we would consider doing it).

Sky Bet and William Hill both do these kinds of offer boosts on a regular basis. You can see some examples in our unmissable reload offers section in our matched betting blog.


ODDS BOOST TYPE 2: SELF-APPLIED ODDS BOOSTS

(Skip to Bookmaker-Applied Odds Boosts; or Skip to Small General Odds Boosts)

These are for cases where you are given a boost token (25% boost or more) and can use it on any bet of your choice.

(For example if you are given a 25% boost token to use on any football game).

With these types of boost, your first step is to find a close a match as possible between the original back odds at the bookmaker and the lay odds at Smarkets. This is similar to what you would do for any Qualifying Bet but this time we recommend looking for matches within an odds range of 3.0 to 9.0. As always, how high the odds are that you can use will depend on how much balance you have available in Smarkets.

Once you’ve found a potential good match using the original odds you should input all necessary information into the Qualifying Bet Calculator in the usual way.

Now all you need to do is update the original back odds in the Qualifying Bet Calculator to the new boosted odds.

You can find out what the new boosted odds are by adding your selected bet to the betslip and applying your boost token. The new boosted odds will then show.

After updating the back bet odds on the Qualifying Bet calculator to the new boosted odds you should see the Qualifying Loss change to become a profit (i.e. a positive amount).

A QUICK EXAMPLE OF A SELF-APPLIED ODDS BOOST

Here’s an example of how our Qualifying Bet calculator changed once we applied the new boosted odds given to us from the bookmaker:

Example_Qualifying_Bet_Calculator_with_a_boost_price_profit_token

You can see with the boosted odds we will now make a guaranteed profit of £4.08.

Then all you need to do is place the back bet at the bookmaker with the boosted odds and lay it off at Smarkets using the lay stake from your Qualifying Bet Matched Betting Calculator.

WHAT TO DO WITH A SELF-APPLIED ODDS BOOST WHEN…

If when you put the boosted odds in your calculator it doesn’t give you a decent profit you can instead choose to not do it at all, use it to do a fake mug bet (see odds boost type 3 just below), or you can also consider an under-laying strategy for potential profit (intermediate to advanced matched betting).

(You can see an example of under-laying in Strategy 2 of a boost reload offer explained here).

As with odds boost type 1 (bookmaker-applied boosts), how do you decide whether it is worthwhile doing the odds boost?

Well you have to weigh up profit made vs liability that is required. If the boost is going to make you £5 and is only going to need £50 in liability at the exchange, we would do it. If the boost is going to make you £5 but will require £100 in liability then you need to decide based on what other matched betting you are doing at the time if it is worth having all that liability held up at the exchange. 


TYPE 3: SMALL GENERAL BOOSTS

These are for cases when you put the boosted odds in your Qualifying Bet Calculator but the boost doesn’t make a profit.

William Hill and Ladbrokes regularly give out these type of boosts. They are small boost tokens that when considered using the Qualifying Bet Calculator don’t make a profit for you but do reduce the Qualifying Loss that will be incurred (i.e. they make the Qualifying Loss even smaller than it was originally).

We often come across these types of boost randomly in our betslips and we tend to use them when doing fake mug bets when we are wanting to appear as good customers. Basically after finding a fake mug bet to do (which has a close match on the odds between the bookmaker and the exchange) all you will do is click to use the boost token, and then update the back odds on your Qualifying Bet Calculator to the new boosted odds. The boosted odds will reduce your Qualifying Loss (sometimes to almost nothing), which for our long-term profits is always useful!

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